Today, I found a great print campaign made in Brazil recently. The agency Terremoto Propaganda created several posters for the brazilian transport company Ecovia who wanted to spread awareness about bad behaviors at the wheel.
Road accidents are very usual, and are often caused by the same mistakes: using his cellphone, speed, drunk-driving, etc. Thus, this campaign warns people about these dangers by stackling every mistake that doesn't have to be done while driving.
What's more, the idea of the type of visual is really brilliant: it shows at once two vehicles clashing, and the violence it makes on people. The expression on people's face is very meaning and the picture is such in a good quality that we can feel people's pain and fear.
Last good point on these ads: the catchphrase, that is different on each poster, each talking about a different point, and that is very clear: no metaphor, short sentence, use of imperative.
I think this campaign is a very good one and is efficient in affecting the audience, by shocking, even 'striking' people.
Julie Jamis
gr8 work
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