Dance Pony Dance

Three - the UK's fastest growing network has came up with another creative viral advert to promote their mobile internet. #DancePonyDance was launched in the mid February 2013 and has became one of the fastest growing ads across the internet. Up to date with its 5,901,943 YouTube views has achieved a majority of good reviews and has been rapidly shared across the social networks.

It's all about this Shetland moon walking pony who is the craziest pony you will ever come across in your life. She is having a time of her life by dancing to a very famous tune  “Everywhere” by Fleetwood Mac and she doesn't want to stop. It's very funny and sweet animated video which put me in a cheerful mood the first time I've ever seen it. I had to rewind it several times because I couldn't get over it, how funny it was.

The advert has a slogan at the very end "Silly stuff. It matters" which is so true. The brand wanted to show that they do care and understand what their users are up to and why not to embrace it. 

Apart from the video, Three also came up with an online app where they had teemed up with YouTube channel for the users to be allowed to create their own Dance Pony remixes. This particular free entertainment was made for people to create and share, and so by that, the word about the tap dancing pony was spreading faster and faster.

As we all heard about the horse meat scandal, I think this particular ad has gained even more respect and adoration from people to horses. Although some people were making jokes around on the social networks like a fan on Twitter @Anthonyshaw, joked: “Love that dancing pony in the new 3 advert,” adding, “It’ll probably be in a lasagne by next week though.”

Oh, no. Please no...

 Ad agency Wieden + Kennedy, London

Creative directors Dan Norris, Ray Shaughnessy
Creatives Freddie Powell, Hollie Walker
Director Dougal Wilson
Production company Blink
Post production MPC
Pony mixer interface and programming by B-Reel. Content created by Blink and Munky.

Anda   Strauberga